Good Joe Coffee Bag

The Good Art Project

Click to view works

Who’s this guy ‘Good Joe’? Let me fill you in......

Over the last ten years or so we have been creating a family of brands, that while all individual and unique they are also inherently linked to each other with a common thread around our overall values and ideals around hospitality, be it TV shows, Books, Restaurants, Bagel Shops, Products etc.. so it was a natural progression to look into creating our own coffee brand.

‘Good Joe’ is obviously a bit of a tongue-in-cheek nod to the North American slang term for a ‘Cuppa Joe’, meaning a regular cup of coffee. I have always loved this endearing term that screams informality, and while ‘cuppa joe’ may have connotations of not the greatest drop, there is a warmth of familiarity, simplicity and generosity around it.

‘Good Joe’ is just that ... it’s not trying to be to crafty or clever, it’s a beautifully roasted brew by our friends Tim, Helen and Arlo Rose from their unpretentious small scale ‘High Noon’ roastery. We like to drink it out of our sustainable natural wood keep cups.
– Al Brown.

‘Good Joe’ delicious well-made coffee, honest to a fault.

You can always rely on Good Joe.

Good Joe is served at the following outlets:

Best Ugly Bagels Auckland and Wellington @bestuglybagels
Depot Eatery @depoteatery
Federal Delicatessen @federaldelicatessen
The Coffee Mill @thecoffeemillwater
Hallertau Clevedon @hallertauclevedon
The Camp Lake Hawea @thecampnz